Industry News

UCB Canada Expands to Medicine Hat

Vista Radio Passes Torch to Canada’s Largest CCM Broadcaster: UCB Media

United Christian Broadcasters Media Canada (UCB Media), parent company of UCB Radio, announced its expansion to Medicine Hat, Alberta as the radio group inherits airwaves from Vista Radio’s 93.7 Praise FM.

The first of three stations set to launch in 2024, UCB began broadcasting on the frequency on Saturday, February 3rd. 93.7 was purchased from Vista after they were unsuccessful in securing a format change from the CRTC. Medicine Hat will become UCB’s second signal in Alberta joining Fort McMurray.

“We are so excited to bring our energy and passion in serving Medicine Hat,” said UCB CEO James Hunt. “This community has embraced Praise FM over the past decades, and we are dedicated to building this relationship. UCB’s commitment to bring all that Christian Radio is, beyond just the music we love, will be a shift for 93.7 that listeners are sure to rally behind! We look forward to being part of the positive change that is taking place in the community.”

UCB Radio, Canada’s leader in CCM has 14 stations across the country, and is known for its commitment to spreading positive, uplifting and hope filled content through the airwaves.

Pictured James Hunt CEO and Joseph Enverga UCB’s Digital Development Coordinator in front of Medicine Hat’s World’s Largest Teepee. The steel and concrete “Saamis Teepee” is 215 ft. tall and 160 ft. wide at the base. It’s an inspirational leftover from the 1988 Calgary Winter Olympics moved to Medicine Hat in 1991. 

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