Frank E. Kavenik “The ABCs of Buying a Radio Station using BroadcastMetrics™”
This article focuses on how you can use BroadcastMetrics™ to analyze the financial viability of buying a radio station that
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Articles
Brian Curee “3 Types of Video For Social Media Marketing”
Should your radio station be creating more video content? You’ve probably heard video is the future of social media, but
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Dick Jenkins “Increasing Revenue 18 Ways with Data-Driven Pledge Drives”
There are 18 ways that you can increase your pledge drive revenue. This short article is a top-level overview of
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Brian Wright “Facts Over Feelings”
When my son Jaxon was just 9 years old (now 26) he said, “Hey dad, did you know that right
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Rob Wagman “The Sheppard in Heather”
The Sheppard in Heather The Star for God, Who Lived Among Us I have broken my wife’s heart before, so
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Bill Scott “Remote Fundraising”
Most of us have tried doing our show remote over the last year and some are still broadcasting from their
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Rich Anderson “Seven Broadcasters Share Lessons Learned at Outside Pledge Drives”
I help other stations with their pledge drives today because of the late Lee Geysbeek. Lee was my boss for
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Tim McDermott “Leadership: Breaking Trust – And Ways To Rebuild It”
Leadership is hard. And it’s even harder when you break trust. Sometimes as leaders we don’t even know we are
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John Frost “They Make No Money..”
They make no money when stuff sits on the shelf. What’s the best time to buy Christmas decorations? Yep!
Read more Frank E. Kavenik “Increasing Revenue Using RadioMetrics-DSS™”
Market leaders like Amazon, Netflix, and K-LOVE use Data Science to grow and prosper. Using Data Science, they Measure what
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