WONU/Chicago (Shine.FM) will launch Spark 98.7 HD3 on December 1st. The new Hot CHR format is 100% student led and reflects a two-year research period conducted by upper level Mass Communications students at Olivet Nazarene University.
“On-air personality skills only improve by actually doing the work. We are giving students the opportunity to learn hands on with Spark. If you want millennials to buy in to what you are doing, you must give them the opportunity to weigh in. That is what’s happening here. Students are making the decisions on everything from music programming, imaging, marketing and social media,” says Brian McIntyre, GM, Shine.FM Network.
The station will launch Dec 1st.