Chart Explain 8/12/19
The key in reading the lay of the land this week, is in the points structure, as we’ve hit what is actually more normal for the format with top songs getting points ranging from 40 – 50, which could look low, since we have come off a year of two songs, one from Daigle and one from For King & Country that, like Corey Asbury’s ‘Reckless Love,’ had points in the 70s and 80s.
This week shows incredible movement from five songs, the first, worthy of mention is outside of the Top 15. While I preach Top 15 on this national chart, and a different threshold for the Moneyball charts personalized to your market, this week Crowder’s ‘Let It Rain,’ makes a nice leap to #17. What makes this different than a typical song that would hit a threshold just under Top 15 and be gone, is this song’s time in, and the consistent, week to week meticulous growth underneath the radar, something I get to see since I compile 26 of these charts in our format each week.
Congratulations to Centricity and the men of Unspoken for getting a Moneyball #1 this week, with huge momentum moves from outside the Top 5, blasting to #1.
Casting Crowns with Matthew West see great gains from #10 to #6, with nothing in its way to, at least, get the #2 spot in weeks to come.
Jeremy Camp, like the Crowder mentioned above, took the slow and steady biblical approach with ‘Dead Man Walking,’ to sprint into the Top 10.
Vertical Worship, “Yes I Will,” answers the call to join what is real inside the Top 15, with only downward traffic keeping this from breaking wide open in the Top 10.
Cody Carnes and Hillsong United have debuts this week, while Franny returns to the chart with a research monster in ‘Defender.’
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com