KSWP/KAVX Names New GM

Michelle Ross named to succeed Al Ross as General Manager of KSWP/KAVX/Lufkin. 

 Effective January 1, 2022 Michelle Ross will become the new Acting General Manager of KSWP/KAVX succeeding General Manager Al Ross who has served the ministry for almost 25 years.

Al Ross said, “We have been talking about our succession plan for a while now and I believe now is the best time to make this move.  Michelle is a great leader and I know she will do well moving this ministry forward.”

Michelle has been at the radio station for over 30 years working her way up from announcer to Program Director and then Assistant General Manager.  She added, “I am grateful for all that Al has taught me over the years.  He has done a great job leading this station to where it is now one of the top stations in East Texas.  I am also excited to take on this new role.   With the world getting darker, we have even a greater opportunity to bring people Hope.”

Al will continue in his current role through June 2022 supporting Michelle as she takes the leadership position in the ministry.

More about Michele’s career HERE.