Brian Wright “Holiday Ideas”
Holiday Hotline Number: This is a real good promotion to set up appointment listening, which is a direct link to
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Articles
Rob Wagman “YOU’RE FIRED! Now What?? Be The Ball”
It was 9:30am, Tuesday May 9th 2017, and Faron Dice walked into my office at WAY-FM, took a seat, and
Read MoreBrian Wright “Primary Competitor”
Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted
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John Frost “Things That Matter Most”
In my travels I’ve found almost all discussions about programming revolve around things close to us; the music and deejays,
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Dick Whitworth “8 Signs That Point to Probable Irrelevance to Your Station”
This article came via a post by Thom S. Rainer of Growing Healthy Churches. Together. Several times a week I
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Stephanie Kay Welter “Who Pays For The Coffee?”
The truth about on-air fundraising I recently heard a PD-minded radio professional say about fundraising on the air; “It’s about
Read MoreBrian Wright “Listeners Speak”
Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you
Read MoreJohn Frost “How To Make A Great Pizza”
It’s tempting, isn’t it? It’s tempting to think that what we do defines who we are. The carpenter is
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Jayar Reeves “Van Gogh”
Sometimes I like to observe the life of comedians. How do they prep? What are some of their pit falls?
Read MoreBrian Wright “The Plan”
Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that
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