Brian Wright “Be Local & Win”
It would be a good idea for radio station to stop reading those cute, national “kicker” stories and replace them
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Articles
Rob Wagman “Why the Becky Model Won’t Take You To The Promised Land”
In secular mainstream AC in the 90’s, we began seeing stations boiling down the human race to the ONE person
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Glenn Goodwin “Bumper Stickers, Window Clings, Oh My”
Question: Is the era of radio station bumper stickers obsolete? Answer: Yes. And No. Whether your station has bumper stickers,
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Dusty Rhodes “Tax Reform Implications for Christian Radio Donations”
After months of legislative talk and all kinds of speculation around the impending Tax Cuts and Jobs Act, it was
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John Frost “Call Us And Tell Us Why You Love Us”
Remember back in school when you wanted that girl or boy to like you? I bet a specific name
Read MoreBrian Wright “A New Year”
Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had
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Stephanie Kay Welter “What Planet Are We On?”
What Planet are we on? (From the “What Women Want” series) Are men really from Mars and Women really from
Read MoreJohn Frost “More Than Just a Radio Station; An End of the Year Perspective”
The Christmas season brings out the best in our format. More people tune in than at any other time
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Charley Mefferd “What is the Future of Christian Radio?”
Everything changes, whether it’s culture, music or politics. But there seems to be one big exception — Christian radio. Since
Read MoreJohn Frost “Maybe We’re Asking The Wrong Question”
“What’s going to change in the next 10 years?” Jeff Bezos is one of the world’s richest men, having
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