Industry News

WRBS Rebrands To Bright FM

Today Brighter Media Group rebranded WRBS/Baltimore (95.1) as BRIGHT-FM.

“Since 1964, when we acquired WRBS-FM, we have proclaimed Jesus. From 1964 to 2009, we were known to listeners by our Federal Communications Commission designation ‘WRBS.’ In 2009, we became SHINE-FM, an easy-to-remember name with values that joined with our mission to shine the light of Jesus. Now, in 2022, 95.1 SHINE-FM will become BRIGHT-FM®,” announces Steve Lawhon, General Manager of Brighter Media Group. “This rename aligns our radio ministry to our media group, while also strengthening the reminder that we are a bright light to our audience locally and beyond.”

BRIGHT-FM HD-2, which was previously using the name, will be renamed in the future.

John Lawhon, Director of Programming and Content adds, “We love the name BRIGHT-FM and believe our listeners will love it, too! More importantly, we are the same radio station, the same DJs and staff, and ministry that began 58 years ago.”

In addition Brighter Media Group promotes Molly Chambers promoted to BRIGHT-FM Music Director, she will still be on afternoons with Jack Larkin.

Also  WRBS adds Zeb Potler as videographer, and increasing its sales department with the additions of Beth Houck and Cara Franco.

The VERSED podcast, hosted by John Lawhon, Brighter Media Group’s Director of Programming and Content, crossed 225,000 downloads in one year. The Walk With Jesus® Easter Text Experience saw a 10% growth over last year. This growth is reflective of the Brighter Media Group mission: reach more people with the gospel of Jesus Christ, help them grow deeper in their faith, and provide opportunities to live out their faith by serving others.

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