WGTS “Hope-Filled Fridays Campaign”
WGTS/Wash DC Launches “Hope-Filled Fridays Campaign” Recently Christian stations nationwide held a “Day of Hope.” The WGTS programming team decided this was such a great idea that doing it once just wasn’t enough. The team has committed to do “Hope-Filled Fridays” for as long as they’re needed. Each Friday is filled with special programming including messages of hope from artists, celebrities and local leaders. Each hour there is a different prayer theme and a person from that profession praying, for instance, a D.C. area firefighter praying all of the first responders or a nurse at the National Institutes of Heath praying for all the health professionals.
“We figured that hope is more than a brand. It’s a way of life right now, and we’re in a unique position to point the leaders of our country to hope,” said WGTS Program Director Brennan Wimbish.
The “Hope-Filled Fridays” programming is being supported by a billboard campaign all across the Washington, D.C. area.
“Honestly, this isn’t something we planned. Our Clear Channel Outdoor representative emailed me one day. She said, ‘We want to put a message of hope up across the area, and we think you’re the company to do it. Can you create something in the next 24 hours and we’ll put it up on digital billboards all around the region strictly as a bonus?’”, shares WGTS Morning Show host and Promotions Director Jerry Woods.
The station created the message “Hope Never Gets Cancelled” and Clear Channel Outdoor deployed it immediately to digital boards across the region.
Pictured The “Hope Never Gets Cancelled” billboard lighting up U.S. Route 1 in Laurel, MD.