Wayne Reichert Interview 6-17-19

Wayne Reichert
Promotions Director
Sound of Life Radio Network
Lake Katrine, NY

Career Capsule: Born and raised on Long Island. I went to school for commercial art and got a job out of high school working for a Long Island Newspaper called “Newsday”, where I worked in advertising and Prepress for the next 27 years.

Through a series of God lead events I moved to upstate New York in 2012, and after God refined my people skills for four years in the hospitality business, I was lucky enough to apply and get the job as Promotions Director for the Sound of Life.

Wayne, What’s new with the Sound of Life and with you?

We’ve had a great start to the New Year with a successful spring fundraiser and some technical issues with our stations getting worked out. We’ve instituted a “prayer wall” on our website and made a physical version which hangs at the station. Now we can pray for our listeners more easily on air by viewing the new prayer requests as they come in, and the Sound of Life Family has full access on our website and can easily pray for each other.

I’ve been at the station for almost one year now and have been able to begin hosting part of the Saturday morning show on air. I had podcasted for years in the past, so the ability to now be on the radio sharing encouragement and God’s word is amazing!

What are the 3 main ingredients that you find make a promotion successful?

Coming up with a fun event that people will really enjoy themselves at.
2. Being sure to interact with the people attending and make them feel welcome.
3.Letting everyone we talk with know how much we appreciate their attendance and support.

What is the best promotion advice you’ve been given? The worst?

The best advice is to think outside the box and be creative, be willing to take a chance on something new, and be willing to change things that didn’t have the impact you had hoped for. The worst advice? I think in any job, hearing the phrase “because that’s the way we’ve always done it.” Everything should be subject to review, regardless of how long it’s been in practice for.

Regarding your career, what are most proud of?

Working at the Sound of Life, and being able to use my skills as part of a team that is focused on spreading the good news of Jesus! It’s one thing to be able to share and live on mission while working in a secular job, but working for a Christian organization really allows you fully live out being on mission and sharing the Gospel.

What’s the one thing you must have to do your job every day?

An Ice Cold Coca Cola at lunch time! And my beloved Mac of course.

In your opinion what makes the ideal station promotion?

One that allows us to show our personalities, and that has a positive impression on all involved.

Regarding social networking & promotion, what have you have the most success with?

Due to our demographics, which are mainly women in their fifties, we have the furthest reach and one on one connections using Facebook. Our most shared and commented on posts are photos of handwritten scripture and encouraging quotes.

How do you measure the success of a great promotion?

A great attendance, great conversations, and hope and love shared with all!