Industry News

PLG Promotes Van Dyke

Provident Entertainment has promoted Charles Van Dyke to Vice President of Promotions. In his new role, Van Dyke leads the radio promotions team for both Provident and RCAI artist divisions. Dyke replaces Jeff Cruz who exited the label earlier this month. Van Dyke rejoined PLG in 2017 Director of National Radio Promotions after a stint with Dave Ramsey in marketing. He has worked with Provident Entertainment for nine years combined.  

“I am thrilled to announce Charles as the new VP of Promotions at Provident Entertainment,” says Holly Zabka, the company’s President. “Provident’s unwavering belief in the impact and power Christian and Gospel radio plays in support of our songs and artists will benefit from Charles’ unique leadership, as well as his years of radio expertise and deep relationships.”

In his career Charles has had the privilege of working with many of today’s top artists, including Brandon Lake, CAIN, Casting Crowns, Dolly Parton, H.E.R., Matthew West, Steven Curtis Chapman, Tauren Wells, Zach Williams, among many others. His career has included breaking new artists, achieving numerous No. 1 songs, along with creating marketing campaigns for new releases. Additionally, Van Dyke has been an adjunct professor at Belmont University, his alma mater, since 2009. 

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