Industry News

New Agency Vidare Creative Launches

Radio and fundraising veterans Bill Scott, Dave Kirby, and Paul Goldsmith have teamed up to form a new agency, Vidare Creative, focused on marketing and fundraising services.

“Vidare is a Swedish word that means ‘to advance or move forward,’ says Kirby. “And that’s what our goal is, to move our clients forward toward fulfilling their mission and their passion. There is much work that needs to be done in this world, and we want to be a part of making it happen.” Tapping into their vast experience in fundraising, media and marketing, the team is committed to helping their clients find new and exciting ways to create change in the world. Goldsmith says, “We know you are on a mission to do good. We’re here to help you do even more. Our unique process starts with a focus on performance growth of the individual members on your fundraising team to maximize your impact.”

While the trio have collectively almost 100 years of fundraising experience, the agency aims to be more than a fundraising organization, bringing a wide array of agency services to the table for their clients. Scott says, “We are passionate about radio and podcasting, and how we can help our clients leverage these powerful mediums. We are equally excited about new and emerging technologies, creating custom solutions to help our clients expand their donor base, resulting in more funding and more opportunity for growth.”

In addition to radio fundraising services, Vidare Creative plans to offer social media, podcasting, direct mail, and programming services. “Paul, Bill and I each have unique backgrounds that we believe have prepared us for this moment. We’re excited to bring those talents and skills together in new and innovative ways to benefit our clients.”

If you’re a leader at a non-profit organization and you’re interested in exploring how Vidare Creative can advance your mission, call Paul Goldsmith at 312-772-6781, or email paul@vidarecreative.com.