Moneyball National Chart
Chart Explain 10/12/20
What we are beginning to experience is a late year chart, where the mainstays dig in and in some cases, see increases, as happens this week with Kari Jobe and You Say from Lauren Daigle.
This is created by the continued gains of these songs in consumption, while the new, up and coming titles, while gaining in airplay don’t engage the end user with the same airplay to consumption equations.
This does not diminish any songs’ deserved positions on your list, but it is a potential great caution on moving some songs too quickly off or down your playlist.
With Jeremy Camp falling out of the Top 5, We The Kingdom and Tauren Wells fight hard to claim the #5 and #6 positions, while Cain cracks the Top 10 landing at #9.
Daigle climbs back into the Top 15, with only a total score of a 10, which typically puts a song around 20th on this chart. Keeping that in perspective, Daigle is a great barometer of where the line of proof sits for this week specifically. If you need any explanation on this, feel free to hit me up.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com