Chart Explain 7/27/20
While there are wide swings, musically on airplay charts, Moneyball continues to show great consistency with The Top 10 and Top 5 this week, with subtle up and down moves.
Keep in mind that the NATIONAL Moneyball Chart is best used by cutting off any songs lower than 15, and utilizing the chart position over the up and down moves, as a song moving down, can also affect the ability for a song to move up.
In some cases this week, you can see older titles jumping up, which is normal in this charting system while newer songs have a hard time cracking through. This is important to see, as those songs NEED to break through to prove they have the power for longevity.
Zach Williams ‘There Was Jesus,’ while a powerful song also tests the limits of the sound of our format, mostly showing that our audiences have greater flexibility than just sitting into one sound. Zach flies from 5 to 2 this week.
At this point, you can already predict that Graves Into Gardens will likely be the biggest Elevation Worship song since O Come To The Altar. Graves hits the Top 10, mostly on support of Air1 and a high connection ratio of airplay to consumption (Streaming and Sales).
Chris Tomlin who charted with Who You Are To Me last week at 25, hits the important Top 15, landing at #13 this week.
Kari Jobe, Danny Gokey and Hope Darst remain extremely healthy this week, only slowed or deterred by the downward moves or resurgences of songs that are mostly recurrents at this time.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com