Chart Explain 5/18/20
It was nice to see Michael W. Smith get his due reward, hitting number one of the audience chart, as predicted five weeks ago on this little chart known as the Moneyball Chart. What I always like to show with the Moneyball results is the lack of herky jerky motion where a song will come in one week and be gone the next, which can happen, and often does with stations that program based solely on research.
Consumption is a form of research, as it is the active part of our audience either paving the way for music or reacting to the songs we are giving them. As you can see by this week’s chart, there isn’t anything in the Top 15 that would make anyone doubt this metric.
The Top 4 remain the same, with Jeremy Camp having the best move this week from 10 to 5. Big Daddy Weave shows strong continued momentum, slightly overtaken by moves from Matt Maher this week. And Lauren breaks through a barrier to the Top 15 this week with Still Rolling Stones.
While there are some worthy titles outside the Top 15 this week, on this national chart, I tend to stick to the Top 15 as a guide, and for anything outside those lines, I’d look closer at your local consumption, or if you’d like to see what Moneyball looks like in your market, hit me up for a sample chart. Rob Wagman email: firstname.lastname@example.org
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com