Feature Chart

Moneyball Christmas 11-19-18


Chart Explain 11/19/18

Next week, we will venture into the Top 25 Most Important CCM Christmas Titles.  This week does not take into consideration, at all, research, but only the order of the airplay as the season came to an end on December 26, 2017.

These are the Top 25 most played Christmas songs of last year.  On this chart they are separated by Secular Classic/Golds, CCM Golds, CCM Recurrent and CCM 2017 New Titles.

An important interjection is that the songs in Silver are the titles that have the most ability to keep a modern CCM station consistent with the audience that utilizes it daily, outside of the Christmas season.

Next week’s chart will combine airplay and research to create a powerful CCM Christmas playlist.

Until then, Say hello to friends you know and everyone you meet.

The Moneyball Chart Methodology

Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.

The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.

The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.

The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically.  Email Rob Wagman StraightPathMandE@gmail.com