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Misty Phillip “Reach More Listeners with Social Media”

Reach More Listeners with Social Media: Strategies for Radio Stations & Podcasts

In today’s digital world, radio stations and podcasts can both use social media to reach their audiences. Social media platforms such as Facebook, Instagram, Twitter, YouTube, and others have become an integral part of social dialogue. Both radio stations and podcast hosts need to develop strategies that work in 2023 and beyond. 

Social media offers a wide range of opportunities for radio stations and podcasts to engage with their audience, promote new content and increase their reach.

Social Media Advantages

Social media enables radio stations and podcasts to connect and engage with their listeners in real-time. They can respond to comments, answer questions, share news and updates about upcoming events or shows, and promote special offers or discounts.  

Social media also allows you to share content more quickly than ever before. From live streaming shows to sharing music videos, audio clips, and audiograms, social media has opened up a world of possibilities for radio stations and podcasts. With the right strategies in place, these platforms can increase visibility and build a loyal following. Additionally, using social media to create polls on social media platforms can help get audience feedback on various topics related to the show or station.

Leveraging Social Media

Radio stations and podcasts are leveraging social media platforms to build relationships with their listeners and grow their audience base. With the help of social media, radio stations and podcasts can reach more people than ever before. They can share their content with a much wider audience and engage with them to create a stronger connection. 

Some interesting statics from Smash Ballon about social media users, 

  • The average user has accounts on more than 8 social media platforms.
  • Users average around 2 hours and 29 minutes on social media every day.
  • 99% of users access social media via mobile devices.
  • 43% of social media users access social networks for work purposes.

This data reinforces the need for podcasters, radio personalities, and stations alike need to have an active and engaging presence on social media. Clearly, our audiences are hanging out on social media, and if we want to interact with them, then we need to be part of the conversation on social media.

Other findings from Smash Baloon include, 


“Facebook is a social platform with over 2.93 billion monthly active users.” Facebook is still relevant to connect with your audience in 2023. Facebook has a diverse global audience, and Facebook stories are on the rise.


Instagram now has 1.22 billion monthly users. Smash Baloon states, 

“So if you’re eager to reach an audience of savvy youngsters, it’s worth stepping up your Instagram game and learning how to increase Instagram followers.”

I’ve personally found Instagram to be a great place to connect with listeners of the By His Grace podcast, Spark influence podcast, and with Spark Media. Instagram reels are currently getting the best audience reach for posts, and posting multiple times a day can help to grow your audience. 

With any social media platform, it takes time to nurture and develop an audience, but it can also be a huge time suck. So creating a social media strategy for your show or station is crucial if you want to stand and succeed in today’s marketplace. 


Social media also allows radio stations and podcasts to create more meaningful conversations with their listeners by providing them with valuable insights into their interests. As a result, radio stations and podcasts are using social media to build relationships with their audiences that will last for years to come.

If you want to grow your social media presence in 2023, book a free consultation with Spark media to see how we can help. 

Misty Phillip is the Founder and CEO of Spark Media. Misty empowers faith-based podcasters to launch, grow, and monetize their shows through community, events, the Spark Media magazine and podcast network, and a radio initiative. She is the host of By His Grace, and the co-host of Spark Influence. Misty is the author of award-winning Bible study entitled The Struggle is Real: But so is God, and the Spark Podcast Planner. Contact Misty at misty@sparkmedia.ventures

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