Loyd Ford “You Get To Choose”

People always think about the struggle, but they rarely think about the flow.

Did you know that people always have more influence than they think. That’s right. Most people think, “I really have to have XYZ job before I can be influential.” It isn’t so.

But do you know why people think they don’t have enough influence? It isn’t only because they don’t have the Big job. It’s because most people influenced by you will never tell you. Most won’t talk to you about it. They can’t.

It’s not that they won’t – they can’t. They don’t know how.

So, you and I have arrived at the moment where I am asking you to assume your influence and to use it to encourage others. Remember the struggle and the flow?

Struggle is what distracts us.

Flow is using what we have inside us to create good outcomes for others.

I’m asking you to flip on the flow and to work to ignore the struggle.

Of course, everyone has ups and downs. Everyone experiences highs and lows. This is Earth. You know, gravity. But just because there is gravity doesn’t mean you have to fall for it.

Let’s get back to your influence and other people.

Most people won’t talk to you about your influence, but your influence is everywhere in your life. It’s your signature. It’s what people remember. Ask yourself what you want your signature to be.

If you focus on the flow, here is what happens. You lift others. You pay attention to them. You listen. You look for opportunities where you can be valuable to them. When you focus on your flow, you grow. More than that, you benefit.

The most important part of the flow is opening yourself to encouragement. That encouragement will make lives in your sphere of influence better.

Your life is about making the lives of others better.

The struggle is real, but don’t forget about the flow. That is where your energy rises from and that is where you rise.

Choose your energy. Pick encouragement and watch your influence grow.

Loyd Ford is chief strategic officer at Rainmaker Pathway Consulting Works (RPC). Today smaller teams must create more opportunity so local radio can thrive. Many are stuck in the wash of what’s happening to local media. RPC helps you develop unique and powerful local strategy along with encouraging and motivating your smaller team to punch above their weight class. Mr. Ford is the host of The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify). They help local radio find their momentum™.