Loyd Ford “The Powerful Mission That’s Easy To Miss”
Chances are, if you work in our business — especially in the Christian arena — it’s easy to lose track of what is happening around us and how we can truly be helpful to people.
How we can be influential, actually.
The pace is relentless. Opinions are loud. Emotions run high.
And increasingly, people are making life decisions based more on how they feel in a moment than on what is true over time.
Heads Up
This applies whether you’re on the air, leading development, or serving in administration. We are in a “responsibly public business.” What we say, support, fund, and promote shapes hearts and minds.
And your influence is more than you think. It’s hidden. Most people don’t have the ability to reach out and show you your impact.
Life Is Becoming More Carelessly Rapid
The world is speeding up. Smartphones place the globe in our hands. The internet has matured into a constant stream of lightning-fast input. Now A.I. promises new efficiencies — while also generating the fake and making it look real.
Does that not sound like the devil to you?
In this environment, discernment is not optional. It is essential.
That’s where you come in.
Our role is not to compete with the noise but to recenter our audience — our tribe — away from the chaos and back to truth. Back to what is steady.
Back to Christ.
One concern I carry is that in our beautiful and necessary global mission efforts, we may overlook the people right here in the United States.
Even the much-larger-than-most-realize “Cultural Christianity” that blows its smoke across the U.S. and beyond represents an almost immeasurable opportunity. These are people who identify with Christian values but may not yet understand the transforming difference of a personal relationship with Jesus are your missional opportunity to put your shoulder down and lift them up.
We have the daily opportunity to show why Christianity is different — not louder, not trendier, but truer. And I mean carefully because temptation is with every footstep. The devil wants us to turn these people off on Christianity.
It’s not always what you do – it’s how you make people feel.
Every day offers more moments to encourage than we usually take. And everything is practice. That’s how we grow.
So ask yourself: What are you trying to become better at that will better serve your audience, your partners, your co-workers, and your community?
Loyd Ford is president and chief strategic officer at Rainmaker Pathway Consulting Works (RPC). They help companies find their momentum™. Reach him anytime at 864.448.4169 or Ford@RainmakerPathway.com. Loyd hosts The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify).
