Lee Ann Jackson “Your Instagram is Going to Get Googled”
Instagram has been rolling out several updates recently but there’s one new feature that could have a significant impact on how radio stations use social media to expand their reach and connect with new listeners.
Starting this month, Meta (the parent company of Instagram and Facebook) is allowing public posts from professional Instagram page accounts to be indexed by search engines like Google.
What does this mean for radio stations?
This means that your reels, quote graphics, how-to-tips, show promos and staff highlights can now appear in Google search results—even for people who don’t follow you or don’t use the app at all.
Why is this important?
The Instagram content your station is creating was only available to audiences via the Instagram platform . . . until now. With this new update, your posts can now show up when someone Googles:
- “Christian encouragement music”
- “Morning show devotional”
- “Bible verse for anxiety – radio station”
- “Tips on how to strengthen my marriage”
The key is to act now. Review your Instagram and Facebook pages. Optimize captions, bios, and alt text. Use keywords naturally and describe your content clearly. – Chris Essey, Digital Marketing Consultant (Read more.)
What You Should Do Next
- Make sure your Instagram account is a public professional account
- Go to Settings / Privacy / Allow search engine indexing (starts rolling out mid-July 2025)
- Make sure your captions include search-friendly phrases and words – like faith-based, worship radio, local talk show or syndicated radio program name, hopeful Bible verses, marriage tips, family fun, etc.
- Give strategic thought to your posts – make the captions short, meaningful, searchable
With over 16 billion Google searches happening each day, this new Instagram feature paves the way for radio stations to meet people at the digital front door . . . as they search for truth, hope and encouragement.
Lee Ann Jackson is a seasoned marketing professional with over 30 years of experience at Ambassador, a leading media agency serving faith-based organizations. Throughout her tenure, she has represented nationally recognized non-profit organizations including the Billy Graham Evangelistic Association, Focus on the Family and Joni and Friends.
In her current role as Senior Media Strategist and Social Media Manager, Lee Ann develops and executes integrated media strategies – combining the reach of radio with the power of social media to amplify messages that matter. An early adopter on the podcasting scene, she’s also led the way for the agency’s widening expertise in this field.
A fluent Spanish speaker, Lee Ann holds a B.A. in Political Science with a concentration in International Relations from UCLA. To further deepen Ambassador’s engagement in the digital arena, Lee Ann earned a Mini-MBA in Social Media Marketing from Rutgers Business School.
Lee Ann is also a international speaker and trainer, leading workshops on effective digital engagement and social media strategy for Media Alliance International at global conferences in Ukraine, Egypt, Iceland and in Albania this fall.
Based in Los Angeles, she is the proud mother of three adult children – all educators – and recently became a first-time grandmother.
Reach Lee Ann at LJackson@AmbassadorAdvertising.com
