224 jars of peanut butter were collected at the KFNW/Fargo (Life 97.9) table at the Big Daddy Weave and Brandon Heath concert on November 12, 2018, at First Assembly in Fargo, ND. The peanut butter was donated to the Fargo Emergency Food Pantry.
Peanut butter is a shelf-stable source of protein that food banks love and need. Oftentimes, the amount of peanut butter on the shelves runs out long before the expiration date on the labels.
Life 97.9 Listener Engagement Director, Carly Viland, said, “It was encouraging to see how the concert goers were so excited to donate their jars of peanut butter at our booth even before the doors to the auditorium opened up! People in the Red River Valley are passionate about helping others, even with something as small as a jar of peanut butter. They made a difference in many lives thanks to their participation in the collection at the concert.”
Pictured L – R Greg Schmitke (Chief Engineer), Jarrett Stevens (Program Director/Afternoon Host), Karen Bland (Office Coordinator), LeAnn Franklin (Midday Host), Steve Regner (Media Advancement Director), Doug Smith (Station Manager), Carly Viland (Listener Engagement Director)