Industry News Bits 9-28-188
Educational Media Foundation has agreed to buy WCPT/DeKalb, IL from WDEK Inc. Selling priced is $1.6 million. Speculation is the station may be the home for Air1 or KLOVE Classics. Air1 currently airs on WJKL/Glendale Heights (94.3). EMF purchased WLUP/Chicago (97.9) last year for $21.5 million. The calls are now WCKL.
Ambassador wants to help your listeners celebrate “Pastor Appreciation Month” Every October is Pastor Appreciation Month, a special time set aside each year to honor pastors and their families. The second Sunday in October (Oct 14th) is Pastor Appreciation Day. You can download Pastor Appreciation Tool Kit from Ambassador here.
When you download thePastor Appreciation Tool Kit, you’ll receive:
- PSAs: Voiced by speakers from various ministries/organizations
- Quote Graphics (2): Ready for your social media & website use
- Infographic: “Thank You Pastors”
- Ministry Curated Resources: For online and on-air talking points
Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting.
The implementation of Continuous Diary Measurement will begin in phases with the first starting in July 2019 in the markets currently measured four times a year. The current four-book markets will convert to 12 currency releases that will comprise three months of data starting with the May/June/July 2019 report period. Effective with July 2019, approximately 70% of radio’s ad spend will be reported monthly by Nielsen Audio.
Currently, Nielsen reports larger diary markets four times a year (winter, spring, summer and fall), mid-sized diary markets twice a year in the spring and fall and the smallest markets with two book averages of Spring/Fall and Fall/Spring.
September PPM numbers start rolling out this Monday 10/1. First batch of markets include NYC, Atlanta, Chicago and more. Results from all subscribing stations will be posted Monday afternoon. Christian Radio Ratings are sponsored by ShareMedia Services on HisAir.Net.
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