Industry News

CJLF Sharathon Radio Fundraiser

CJLF/Barrie ONT (LIFE 100.3) held a 2-day Sharathon Radio Fundraiser October 28-29, a second in this calendar year as the importance of listener donations to their business continues to increase. The goal for “Sharathon All In” was $100,000 and LIFE listeners showed their support in a huge way! LIFE reached 112% of their goal by noon on day two, wrapping up the event 7 hours early. The atmosphere was a little different than other fundraisers as local pastors were interviewed by phone rather than in studio and phones were manned by staff spread throughout the office where there would normally be dozens of volunteers.

The two days was spent sharing the vision of LIFE 100.3, a registered charity, which is to provide encouragement and entertainment to listeners. “We are so grateful to listeners who believe in what we do so much that they give financially. Especially during the tough times that we’re in, we can all benefit from a hopeful message coming through the speakers,” says General Manager, Steve Jones. LIFE 100.3 has repeater stations in Owen Sound at 90.1FM, Peterborough at 89.3FM and in Huntsville at 98.9FM and can be heard online at lifeonline.fm.

Pictured is LIFE 100.3 morning show host Todd Gale during Sharathon.

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