Industry News

Does Christmas Season Start Too Early?

WAKW/Cincinnati (Star 93.3) PD Jeff Evans was featured in a news story on Cincinnati TV station Local 12. The station did a story on “does Christmas season start too early”?. WAKW is one of the first stations in the country (secular or Christian) to make the flip to an ALl Christmas Music format every year. This year the flip happened at At 12:01 am Wednesday, November 1st. 

Jeff says, “Each year around July 4th I receive my first phone call asking when our Christmas music will start, and it continues from there.  It’s become a tradition for many families in the Cincinnati area to listen to Christmas music before Thanksgiving. I’m excited that STAR 93.3 is such an important part of helping families celebrate the most wonderful time of the year.  The most exciting part for me is hearing from new listeners to the station during this time. Each year we hear from many who began listening because of the Christmas music and then continued to listen when we returned to regular programming because of the message of God’s Hope and Love that many heard for the first time while listening to Christmas music.”

Check out the report here.  

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