Brian Curee “Plan For Your Target Audience…”
Plan For Your Target Audience, But Stop Excluding Others Author: Brian Curee, CEO of Killer Bee Marketing Let me start
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Articles
Tracy Johnson “Stay Out Of The Rut..”
Stay Out Of The Rut: How Personalities Can Keep Performances Fresh Personalities naturally fall into patterns over time. When you
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Frank Kavenik “Increasing Pledge Drive Revenue using BroadcastMetrics and Data Science”
Increasing Pledge Drive Revenue using BroadcastMetrics and Data Science Data Science helps Christian radio leaders increase signal coverage, listening audience,
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Glenn Goodwin “Perception Matters”
Have you ever really thought about how radio listeners in your area, perceive your station? If not, it is time
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John Frost “Familiarity is Preference”
“Familiarity is Preference; a Programming Lesson for Easter” Don’t worry! I’m not going to ask how many times you
Read MoreBrian Curee “Why We Show Up”
Why We Show Up: A Call To Lead & Interact With Intention In a season when digital noise is louder
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Ace McKay “The Evolution of a Great Program Director”
The transition from acting to directing is a well-trodden path in the film industry, with many actors successfully making the leap
Read MoreTracy Johnson “What Christian Stations Are Missing..”
What Christian Stations Are Missing About Personality Performance It’s easy to find exciting things to talk about on the air.
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Bill Scott “Time To Earn The Money”
This is no surprise but raising money on air is becoming more of a challenge. I remember decades ago it
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Brian Wright “Compelling”
For years radio has always relied heavily on hype and less on compelling content. Why? Because it’s easier to come
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