John Frost Gentlemen, this is a football!
As the new year begins it’s easy to get bogged down in the multitude of details of programming a radio station; the politics, the personalities, and the to-do list that never seems to get to-done. And yet, there are the more advanced concepts of focus and targeting, serving your core listener, developing the talent, connecting emotionally, and developing a meaningful brand.
But at its core good programming is relatively simple.
Legendary football coach Vince Lombardi began every training camp with these words, “Gentlemen, this is a football!”, which underscores the importance of knowing the basics.
Here are the programming basics:
1. Play the music your listeners love.
2. Talk about things they are interested in.
3. Don’t waste their time.
If you’re a GM make sure your PD is accountable in these areas. If you’re a PD, use this to prioritize.
If you kick off 2016 by getting these things right, then you’re in a better position to begin working on the other stuff that can make your station remarkable!
Happy New Year!
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999.
