WJLA Names Director of Audience Engagement .

WJLA/North Georgia (101.1 The Pulse) announces the appointment of Griffin Adkins as its new Director of Audience Engagement .

Adkins, widely recognized for his impactful tenure as the producer of the Kevin & Taylor Morning Show on Atlanta’s 104.7 The Fish, brings nearly two decades of creative radio leadership and audience engagement to The Pulse. Known for his innovative approach and ability to connect with listeners of all ages, Adkins played a pivotal role in shaping Kevin & Taylor to become a household name for uplifting, relatable content.

“Fish keep swimming north,” said 101.1 The Pulse President Darien Southerland, referencing Adkins and others journey from The Fish to The Pulse. “I’m thrilled he joined the talented team at 101.1 The Pulse and look forward to Griffin helping build on his experience and tradition of engaging, innovative radio. Together, with the on air team Griffin will create experiences that resonate with listeners and make a real impact in North Georgia.”

In addition Southerland stated, Adkins’ proven record of success and passion for promotions will further energize the station’s presence across North Georgia and beyond.