The Lowdown with Geoff Moore
HisAir: After the Salem sale of it’s remaining CCM stations to EMF in December, and then Christian FM acquiring Today’s Christian Music and Today’s Worship Music from Salem, a lot has changed. Tell us how this all came about?
Geoff: When the sale of Salem Media Group’s Fish stations was in the process – they wanted to ensure continued service to affiliates relying on its music networks. That’s when they reached out to Jon Hamilton, CEO at Christian FM Media Group to discuss the possibility of them assuming network operations, maintaining uninterrupted programming for all Salem Music affiliates and therefore transferred ownership of its “Today’s Christian Music” and “Today’s Worship Music” networks to CFM on February 1, 2025. Both Salem Media Group and Christian FM Media Group understood the importance of continuing in aiding in the ministry of over 150 affiliates.
Jon Hamilton, President of Christian FM Media Group, expressed enthusiasm about integrating these networks saying, “We are delighted to be able to carry the important legacy of the Salem Music Network into the future. Many of the wonderful talent associated with Salem’s network and local CCM stations will be working with us and will continue to encourage listeners on affiliated stations across America. Christian FM has long been known for creating unique custom content to stations and we intend to expand this capability to the TCM and TWM affiliates as well.”
HisAir: With the all the new affiliate stations, how did it affect your Air talent with Christian FM.
Geoff: With the influx of new talent, Christian FM Media saw a unique opportunity to expand and enhance its air talent offerings. We truly were blessed with the best of both worlds—maintaining familiar voices from Salem’s network while integrating them with Christian FM’s already strong lineup of radio personalities.
Additionally, this allowed us to introduce more flexibility in music and personality choices for stations, ensuring affiliates can tailor their programming to fit their local audiences. Our team has stepped up to meet the demand, and we’re excited about the growing reach of our personalities, who now have the opportunity to impact even more listeners nationwide.
HisAir: How did you initially reach out to the former Salem Media affiliate stations?
Geoff: From the very beginning, our priority has been personal connection with each new affiliate station. We understand that change can bring uncertainty, so we took a proactive approach—personally emailing and calling each station to introduce ourselves, answer questions, and assure them that their programming would remain consistent, with only a few personality changes.
Our goal was to make this transition as seamless as possible. We wanted every affiliate to feel supported and confident that they would continue receiving the high-quality programming they’ve come to expect—while also having access to new resources and opportunities through Christian FM Media.
By taking the time to connect one-on-one, we’ve built stronger relationships and ensured that every station feels like part of the family. We’re excited about the future and grateful for the trust these affiliates have placed in us!
HisAir: What does is it look like for the new affiliates?
Geoff: For our affiliates, the transition has been smooth with very few changes to the on-air experience. In fact, most of the programming has remained the same, ensuring continuity for listeners.
The biggest shifts have been in mornings and overnights:
- Kevin & Amy have stepped in to replace Kevin & Taylor in mornings, bringing their own warmth and energy.
- Heather Erbe is now hosting overnights, replacing Griff, and continues to provide encouraging content for late-night listeners.
Beyond that, everything else has stayed as it was, making it a seamless transition for both stations and audiences. Our goal was to make sure affiliates could continue delivering the high-quality Christian programming they rely on—without disruption. We’re grateful for the trust they’ve placed in us and excited about what’s ahead!
HisAir: How has your role changed at Christian FM?
Geoff: This transition has been about continuity, connection, and growth. While the core of what affiliates love has remained the same, we’re also introducing exciting new advancements—including enhanced delivery technology and more personalized service to better meet the unique needs of each station. Our goal is to not only maintain the high-quality programming affiliates expect but to offer even more flexibility, innovation, and support moving forward.
We’re grateful for the trust our affiliates have placed in us and look forward to partnering in new and meaningful ways to serve their audiences. The best is yet to come!
Geoff Moore is National Affiliations Director at Christian FM Media, a premier provider of syndicated Christian radio programming, delivering engaging content and innovative solutions to stations nationwide.
For inquiries, Geoff@smartradiosuite.com or call 800-350-5770, Ext. 103