Chart Explain 5/10/2021
Seeing great research from multiple stations on new music from Ryan Stevenson, Jordan Feliz, Rhett Walker and CeCe Winans, which justifies their chart positions this week, but also calms any fears of navigating these waters with these titles early.
No surprises for Songs On The Move this week, with CROWDER regaining the Top Spot from Phil Wickham, TobyMac quietly making its way into the Top 5 and For King & Country slowly and steadily rising, in both research and chart position.
This week’s Top 15 is solid, regardless of whether Moneyball has the song moving up or down — don’t let the direction of this week’s titles throw your decision making, as Elevation’s new releases have created fun moves within the Top 25.
Always ask questions if something looks fishy, questionable or you just want to know more.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com