Chart Explain 11/25/19
As Christmas music creates great change on our format’s charts this week, it also creates opportunities into an early glimpse of what will be working when we change it all back to regular programming after 12/25.
This week, three songs stand out for that opportunity starting with Rhett Walker ‘Believer,’ which has had consistent momentum and chart growth over the last three weeks. Then is Rend Collective ‘Your Name Is Power,’ which has a great jump from 17 to 10 on this week’s chart, followed by MercyMe’s ‘Almost Home,’ which rockets from below 25 to #11.
When programmers return from Holiday titles needing solid evidence for a good future, these three are beginning to prove themselves as the ones that will lead that charge come the day after Christmas.
Next week’s Moneyball Chart will be the last one for 2019, and will continue watching for the healthiest songs to begin the new year.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com