Moneyball Christmas Chart 12-17-18
CHRISTMAS SONGS YOU DON’T NEED TO PLAY
Chart Explain 12/10/18
This list was quite controversial last Christmas, however, I do believe in testing all titles with your audience and in the latest batches of Christmas songs in research at CCM, these 29 have scored lowest.
I would play the BEST songs, therefore I would avoid these. I’m not telling you to, although I do believe it will make your Christmas songs presentation stronger to not play these.
These are the coals in your stocking in terms of Christmas songs, so Merry Christmas!
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com