Moneyball Christmas 11-26-18

RESEARCH & AIRPLAY CHRISTMAS CHART

Chart Explain 11/26/18

Silver and Gold colors make up this week’s chart.  If there was a true Christmas chart, based on sales, airplay and research, this one would be closest.

While sales were factored in, the songs that made it on sales alone didn’t score well enough to make this list of 39 titles we found worthy.

This includes both secular and Christian titles.

Green highlights the songs that have shown Top 20 results in both research and airplay charts, and because Moneyball works from the synergy of positive results, the green would indicate songs extremely worthy of airplay, although these results are listed by points and in that order.

Lauren Daigle’s Light of the World and Noel, which, while it is Tomlin’s creation, your audience sees that as a Daigle song; are two titles that if you’ve missed over the last several years, you will want to make them a part of your Christmas offerings.

Danny Gokey, Jeremy Camp and For King & Country also offer some options that may answer your questions of songs that your audience will embrace quite quickly.

This chart was devised from 2017 results of both airplay and research.  New research for 2018 is already in the field, and those results will be shared before the New Year, right here on HisAir.Net.

The Moneyball Chart Methodology

Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.

The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.

The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.

The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically.  Email Rob Wagman StraightPathMandE@gmail.com