Feature InterviewInterviews

Lori Price Interview 7-16-18

Lori Price
Listener Engagement Director
Kingsport, TN

Career Capsule: I have been with WCQR for 9 years. I was born and raised in the Tri-Cities and was a listener of WCQR from the first day they signed on the air. I am married to my best friend and we have a son, daughter, son-in-law and one very cute dog named Allie who is convinced she is human. I love planning events, concerts, and social interaction for the station. I have met so many great people through my job. Since I grew up in this area, I love getting our station out in the community more and being part of what is happening here in the Tri-Cities. My favorite part, is sharing Christ with the world every day!


Lori, tell us what’s new at WCQR … news, changes, & with YOU… etc?

WCQR has had an exciting year so far. We launched WCQR Super Kids this year where we focus on kids doing great things in our community. We highlight a different child each month and encourage our listeners to get involved in the community as well. We have had so many great kids to talk about from ages 4-17 that are stepping up to make their community great.


Christian Radio has become very competitive… what do you do to stand out from the crowd in social marketing?

We want to keep people informed. So making sure our social media connects with our listeners on what they want to hear and see is important every day.


What is the best social marketing advice you’ve been given? The worst?

The best advice is to study this constantly because it is always changing. The worst is probably to just post something, anything.


Some say more Christian stations in a market the better, do you agree with that, why or why not?

We are working for the same purpose, to tell the world about Jesus Christ. I believe if we are all doing what we are called to do, we can make a huge impact on the world.


What is the ONE thing you must have everyday to do your job?

Organization! I am kind of a freak about having things organized. For me, that makes things run smoother.


What are hottest trends you see in social marketing for radio?

I think using video more through social media is a game changer.  Our listeners know us by our voice but video can give them a glimpse behind the scenes or put them right in the middle of an event they couldn’t attend and make them feel like they are there. 


Generally speaking to the industry what are the biggest obstacles facing Christian radio?

The outlets that make it so easy for people to download music.But I believe if we as radio get out in the community and show the world we are more than a radio station that stays behind four walls, we will make a huge difference and people will want to be part of what we are doing.


Who are your radio heroes and influences? and why?

I grew up on all types of music but Christian music has always been my go to. I love that God uses the music we play to speak, help, heal and teach.