As 2022 begins to wind down, it’s a good time to take inventory of your social media presence in preparation for the new year around the corner. Here are three best practices to help you on your path to optimizing your social media strategy:
1 – Understand Your Target Audience
Who is in your potential audience? Think beyond demographics and start understanding them as real people with interests, challenges, and needs. Consider creating a buyer persona which would include such information about your audience as:
- Types of content they enjoy
2 – Choose the Best Social Media Platforms
You don’t have to be on every social media platform. Take time to determine which are the best social media channels for your radio station by:
- Looking at what networks other radio stations are using.
- Understanding the different platforms and their uses.
- Monitoring your analytics to see which platforms bring you the most results.
3 – Diversify Your Content Strategy
It’s important to vary your social media content to keep your audience engaged and interested in your brand. Create a diverse content strategy and offer your audience content that informs, educates, entertains and gets them to interact.
Every social network is unique but there are ways to be successful across the ones your brand should be present on. These are just three social media best practices to get you started (or to fine tune your craft!).
Lee Ann Jackson is the Social Media Manager/Senior Marketing Strategist at the Ambassador Advertising Agency. In a 28 year tenure at the agency, Lee Ann has represented nationally recognized non-profit organizations such as the Billy Graham Evangelistic Association, Focus on the Family and Joni and Friends. Lee Ann serves as a marketing and social media strategist creating national media campaigns for organizations with primary emphasis on radio placement, on-air promotion and integration of social media strategies. Lee Ann’s career has involved international travel to participate in radio agency vision casting in Ecuador and lead Social/Digital Media Conferences in Ukraine and Cairo with MEDIAlliance. A fluent Spanish speaker, Lee Ann received her Bachelor’s Degree in Political Science with International Relations emphasis from the University of California, Los Angeles (UCLA) in 1989 and is currently enrolled in the Rutger’s Business School Mini-MBA Social Media Marketing Certification program. Reach Lee Ann at LJackson@AmbassadorAdvertising.com
Ambassador has over 50 years of experience serving non-profit radio broadcast organizations in marketing, production, audio distribution as well as creative development, and consulting on communication strategies which include social and digital media.