Senator John McCain died over the weekend. Many in our format will not even mention it. Too political, don’t cha know.
Let’s face it. There is a tension between being culturally relevant and sharing the news of the day that may push a hot button. In this day of political correctness and social media, is there ANYTHING that isn’t controversial?
Yes, Senator John McCain played in the political sandbox. He was famous for being a maverick to those in his own political party and for crossing the aisle to work with those with opposing viewpoints. Either is fodder for spit wad throwing on Twitter.
Meghan McCain posted a remarkable note about her father.
“He taught me how to live.”
“He showed me what it is to be a man.”
“….the example he lived for us.”
“hero of the republic and to his little girl….”
“We live in a world where bad stories are told, stories that teach us life doesn’t mean anything and that humanity has not great purpose. It’s a good calling, then, to speak a better story. How brightly a better story shines. How easily the world looks to it in wonder. How grateful we are to hear these stories, and how happy it makes us to repeat them.” Donald Miller, “A Million Miles in a Thousand Years.”
There is a conversation your listeners would love to have with you. There are stories of their heroes, and their dads, and those that have sacrificed for others that will create winning moments on your radio station. One could say those are things we must talk about.
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at firstname.lastname@example.org