People are searching. Many feel bombarded with negativity and bickering, particularly in the media. I know people who have turned off TV news and avoid rants on social media. As a result people are literally searching for something good.
Every year Google compiles a list of the most searched for words of the year. In 2018 more than ever the world searched for good.
Good things in the world
How to be a good citizen
Good things to watch
What makes a good role model
What makes a good friend
Good things in life
“If you define the problem correctly you almost have the solution”. Steve Jobs
As we make a fresh start in 2019 your station has the opportunity to be what people are searching for:
John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at firstname.lastname@example.org