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John Frost “How Do We Talk About It?

I reckon’ there has been an easier time to work in Christian radio.  But there may have never been a more important time.   


But, gosh, it’s tough sometimes.   


How do we talk about it?   


We know what our format is NOT.   We’re not about dividing people.  We’re not about stirring up controversy.  We’re not about drawing attention with alarming BREAKING NEWS alerts.   We know that we should be a unifier of people of faith.  


But, gosh, it’s tough sometimes.   


But you know what?   I’ve heard some remarkable radio this past week.  I’ve heard honesty.  I’ve heard compassion.  I’ve heard self-reflection of our own thoughts, behaviors, and prejudices.    


“Why do you see the speck that is in your brother’s eye, but do not notice the log that is in your own eye?”  Matthew 7:3 


Great radio is hard work.  But it can happen when you have a highly developed station, you understand your purpose and your focus, and you have seasoned talent trained over time for such a moment as this.    


When you hear something so much on target you know longer ask “Should be talking about it?”, you say  “We must talk about it.”   That’s proof that you’re on strategy.  



“We’re living’ in a world that keeps break-in’  

But if we want to find a way to change it 

It all comes down to this

Love God and love people    


Love is patient 

Love is kind 

Rescues hearts and changes lives.”    

Danny Gokey                  






John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at john@goodratings.com

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