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Jack Eason “We Are A Lonely People…”


John Frost asked a great question last week when he asked, “What are we learning from this pandemic?”

I hope that we at Christian radio are asking that question from a station perspective, but equally (and perhaps, more importantly) as a follower of Christ ourselves. What each of us is individually learning is probably very similar to what each of our listeners are learning, and if we take time to be conscious of it, then we will be better able to relate on the air with our listeners.

One of the things I started learning over a year ago is that we are a lonely people, a lonely culture. Seemingly, we are connected through social media, our devices, our number of Facebook friends…
But, the truth is, we’re not.

Over a year ago, I began writing a book with the premise “We Are Better Together.” What I discovered after months of research is that we can’t discover that we are better together, until we are, in fact, together. I discovered people are trying to find meaningful connection in a disconnected world. Every age group is affected. Even pre-Covid, psychologists, doctors, therapists all were saying we are facing a “loneliness epidemic.” Enter in Covid-19, the Coronavirus. 

Now, loneliness is heightened. For many of us, the future of school is in question, concerts have been cancelled, some churches have yet to regather, and people are going stir crazy. Add in the mix a lack of trust people have of media and the news, politics, protests, and you can see why people fall into isolation and insulation. 

Ah, but then the power of Christian radio. Our opportunity to provide Meaningful Connection to the One in whom is found THE Meaningful Connection. Wow, what an opportunity; What an honor; What a responsibility.  When people tune in to your station, I hope they feel like they have found their place to belong, a place of encouragement, a shelter from life’s storms.

I’m praying that God gives you and your team unbelievable wisdom to know how to navigate the next months and help people feel connected.

Reach out to me, jack@theheartsharegroup.com if I can help and if you’d like a free copy of my book THE LONELINESS SOLUTION: Finding Meaningful Connection in a Disconnected World that is available online for pre-orders now.

Here’s an excerpt below:

The need to belong is a human emotional need. We all desire to affiliate with and be accepted by members of a group. This may be a peer group at school, colleagues in our workplace, an athletic team, or a group of people with whom we share our faith. Every person searches for a sense of belonging.

The need to belong drives us to seek out these stable, long-lasting relationships with other people. Thankfully, we’re born with this desire to connect with other people. And when we find real connection, it’s unexplainable the joy that comes.

Jack Eason is the President of The Heart Share Group, an organization dedicated to helping organizations reach their full potential through leadership development, brand development, and partnership development. Heart Share serves Christian radio through donor development strategies, fundraising initiatives (including on-air campaigns and major donor support), and creative partnerships. Contact Jack at jack@theheartsharegroup.com

His new book, out in October 2020 from Baker-Revell Publishing, has assembled stories and solutions filled with humor, drawing on the author’s own life experiences. For more info on “The Loneliness Solution”, talking to Jack about solutions for loneliness, and how to make connections amidst this pandemic, email jack@jackeason.com or call/text 864-621-4016.

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