Industry News Bits TUE 9/9/25

Fundraisers this week. .. WAFJ/Augusta .. WCCV/Cartersville, GA .. KWPZ/Seattle .. WBIJ/Augusta .. KBNJ/Corpus Christi .. Christian Family Radio/Bowling Green .. WLJN/Traverse City .. Let us know when your Station Fundraiser takes place… news@hisair.net

Christian Radio Ratings on HisAir.Net are sponsored by Dunham+Company.

It’s Day 2 of the Aug 2025 PPM release from Nielsen and that means we see markets including Baltimore, Tampa, Minneapolis and more. The PPM markets Aug release continues thru Thursday. Go HERE for latest PPM ratings.

Vidare Creative has just announced their “Vidare Impact Coaching” program, available to a limited number of stations.

A modest monthly fee gets you:

• Monthly Coaching Call: We’ll help you identify what sets your mission apart and take targeted action to raise more money.
• Full Review of Your Fundraising Communications: From letters to emails to on-air scripts, we’ll give you detailed feedback to make every word count.
• On-Air Remote Coaching During Your Fundraiser:  We’ll listen to your teams and offer encouragement, adjustments, and strategy to maximize results during your fundraiser.

To find out how Vidare’s Impact Coaching Program can help you create smarter strategy, fine tune your communications, and inspire and empower your on air fundraising team, email Paul Goldsmith at paul@vidarecreative.com

Radio Training Network (RTN) put THE JOY FM on the air this week at WRBA/Panama City (95.9).

RTN acquired the station earlier this year from RoRo Investments, LLC, and it was mainstream classic rock format.

HisAir Job Alert – sponsored by FaithSearch Partners

WBCL is seeking a passionate, visionary, and experienced Program Director with a heart for ministry and storytelling to lead the station’s on-air sound. This role is vital in shaping the spiritual and cultural tone of WBCL and all media platforms within Taylor University Broadcasting Incorporated, ensuring alignment with our mission while remaining relevant in today’s fast-changing media landscape. This role also includes hosting WBCL’s Midday Show.

If interested go HERE

Five-time GMA Dove Awards Female Vocalist of the Year Natalie Grant has signed to Capitol CMG.

Along with the signing news, Grant also announced her new holiday album Christmas, is set for release Oct. 3, arriving nearly 20 years after her beloved debut Christmas album Believe. Christmas brings new light to beloved classics like “Hark! The Herald Angels Sing” and the Ella Fitzgerald-inspired swing of “Jingle Bells,” and also introduces two originals: the sweeping, six-minute ballad “God’s Gift” and the playful “Christmas Looks Good on You,” inspired by family traditions. The project was recorded alongside Grant’s husband and longtime collaborator, Grammy-winning composer/producer Bernie Herms.

“We are beyond thrilled to welcome Natalie to the Capitol Christian Music Group family,” says Brad O’Donnell, Co President at Capitol .”We’ve been fans for a long time and it’s an honor to partner with her on this project—especially as she marks 20 years since her first holiday release. “’Christmas’” is a classic and timeless collection of holiday songs that will resonate with fans of all genres and generations.”

GRÄETZ Media Group, a worldwide leader in radio growth, announces the launch of The Äudience Company—a new division created to help stations drive audience growth and increase revenue through four innovative products.

Changing listener behavior and declining revenue have brought about major challenges for radio stations fighting to keep up. GRÄETZ Media Group introduces The Äudience Company to provide stations with the tools they need to thrive in today’s evolving radio landscape.

In keeping with GRÄETZ Media Group’s catchphrase, “We grow audience and revenue… even when the radio is off,” The Äudience Company presents its integrated MAX suite—MAX Audience, MAX Revenue, and MAX Music—crafted to leverage stations’ existing strengths, tap into their digital potential, and strengthen both audience engagement and advertiser impact beyond live broadcasts.

Additionally, The Äudience Company has partnered with RadioAnalyzer: “Faster, cheaper, right-now listener insights”. Radioanalyzer is an advanced research platform that delivers radio stations real-time insights into listener behavior. This system allows stations to track the week’s most popular songs and their scores, as well as monitor responses to talk-based content, instantly and at a lower cost than traditional music research – a true game changer for radio stations to grow their audience.

Founder and CEO at GRÄETZ Media Group, Jarrod Gräetz comments, “Reach listeners beyond broadcast, keep them longer, and give advertisers more ways to win. That’s why we built The Äudience Company: to grow your audience and revenue, even when the radio is off.”

For more information about The Äudience Company and how it can help your station grow its audience and unlock new revenue potential, visit theaudience.co.

The CMB Minneapolis summit takes place this week. The focus is on marketing Day one and day two is leadership.

Pictured CMB executive Director Michelle Younkman.

HisAir Industry News TIMELINE – Sep 9, 1966

WPOS/Holland, OH (Proclaim FM) celebrates 59 years on the air today.  WPOS is owned by The Maumee Valley Broadcasting Association and serves the Toledo market. The station went on the air September 9, 1966 originally at 3,000 watts but today is 6kw and has always had the same call letters through its history.

Milestones:
Vic Malave 5 years at WRDR/Freehold Township, NJ
Theresa Mills celebrates 24 years at WPER/Fredericksburg
Bruce Barrows 9 years at KNWI/Des Moines (Life 107.1)
Courtney Starr 5 year at His Radio/Greenville
Rachel Hammons 4 year at 55 Promotion
Kylie Minturn 1 year at KGBI/Omaha
WRNP/Ft Wayne celebrates 3 years
WPOS/Holland, OH celebrates 59 years on the air

Prayer List:
Bill Ingram

The HisAir Prayer group is a place where the Christian Radio & Records industry can post prayer requests, and pray for others. Go HERE to join the group.

Submit news items HERE