Industry News

Industry News Bits 7-29-20

Compassion International’s radio marketing team announced a partnership with Vidare Creative, a Nashville-based agency focused on marketing and fundraising services.

The Vidare team will be working alongside Compassion to secure deeper industry relationships, maximize its radio fundraising efforts, and ultimately recruit more sponsors for children in poverty.

David Brock has exited KVNE/Tyler. David has launched his own production business, DB-Rock Productions.

David tells HisAir, “I’ve been doing production for more than 30 years and it’s so awesome to be able to take something I love doing and use it to tell others about Jesus or remind them of His promises! Needless to say I’m excited to continue helping stations share the Gospel through compelling audio. If they don’t have a Production Director I can cover their needs with full-service production. I also know how overwhelmed a Production Director can get, so if they just need a helping hand getting through a busy season I want to help relieve the stress. Voice-overs, whatever the production need, I love doing it.” David’s website is dbrockproductions.com, and can be reached by phone: 903-636-3270 or email: info@dbrockproductions.com.

With most Vacation Bible Schools cancelled in Virginia and North Carolina, WRVL/Lynchburg (The Journey) decided to step in and hold a Virtual Bible School.

Parents shopped for snack ingredients, craft supplies and the kids joined them for a week of learning about the Fruits Of The Spirit. Kenny and Brittany from the morning show hosted video invites on the stations Facebook page and “Jay” the station mascot, hosted singing and teaching on their website.  There were bible verses to learn, craft projects, snacks and lots more!

vCreative introduces vTrade — the industry’s first software solution developed to provide companies with the ability to easily track, manage, audit and report on trade inventory, eliminating the risk of financial loss due to wasted or expired trade. vCreative partnered with clients to solve a problem that exists across the industry. Melissa Mitchell, CPA and Corporate Controller at Bonneville International and heavy vTrade user says that, “vCreative’s system allows us to keep real-time and accurate inventory of company assets. All transactions and approvals are now time-stamped which makes recordkeeping and reporting a breeze. Having the ability to track trade usage by client, AE, agency, and category cuts down on potential losses due unused or expired trade and the automated workflow makes the multiple departments that are involved with approving, accepting and managing trade more efficient and effective.” 

 “The broadcast industry is in a period of rapid transition, and we are here to enable our industry to successfully bridge to the new future,” said vCreative CEO Jinny Laderer. “With vCreative’s vTrade solution, we have created an offering that will bring CFOs and business managers the ability to fully assess the value of the trade they accept and monitor the effectiveness of its use.”

Prayer List:
Jeff Taylor

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