Independent artist Elias Dummer has taken a somewhat unique approach to marketing his release of the song “Enough”. Elias has placed billboards promoting the release in the Denver and DFW markets and is including the WAY FM logo as the song is getting spins on the network.
WAY FM Network PD Todd Stach told HisAir, “Elias has his own marketing company and understands branding and exposure. Without KLOVE on the song, or many other major market stations, ENOUGH’s overall exposure is low – so it’s more difficult for it to grow. Elias approached us for permission to do this billboard campaign, and obviously we gave him a big green light.”