HMG Promotes Herrold

Hope Media Group (HMG) has promoted Scott Herrold to Chief of Content. Herrold joined HMG in January 2023 as Chief of Programming with responsibility for HMG’s radio brands: heritage KSBJ/Houston and it’s two national networks, WayFM and Vida Unida.

In his expanded role, Herrold will have continued oversight for programming in addition to creating and implementing content strategies across HMG’s radio, streaming, and digital brands. Ministry initiatives including “World’s Biggest Small Group” and “God Listens: The Prayer App” are also a growing and very significant aspect of content development.

“Scott understands the huge opportunity we have to create compelling content that transcends a singular platform. His leadership over all content is but another step forward for our ability to engage people to love Jesus, serve others, and spread Hope across our multiple brands,” said Joe Paulo, CEO of Hope Media Group.

Herrold added, “At its heart, our mission is about building relationships. There are so many ways to redefine what community and connection look like today. As we move forward, we have endless opportunities to create content that engages and inspires people who appreciate Christian music & conversation.

Prior to joining HMG Herrold served 15 years as program director and morning show host for SOS Radio/Las Vegas. While at SOS Radio Herrold was chosen as one of “Radio’s 10 Best Program Directors” by Radio Ink. Under his leadership, SOS Radio was named Christian Music Broadcasters’ “Station of the Year” in 2016 and 2020 and earned community service awards from both CMB and the Gospel Music Association for inventive service projects with numerous charities.