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David Sams “Embracing Change: An Industry at the Intersection of Tradition and Innovation”

HisAir Special

Throughout our life’s journey, we often encounter crucial crossroads – junctures where the well-trodden path meets the unexplored trail. These intersections offer two choices: take refuge in the familiar or brave the uncharted. As Steve Jobs insightfully declared, “Innovation distinguishes between a leader and a follower.” I’ve faced such pivotal intersections, and my decision to embrace innovation, to step into leadership, has precipitated what I term ‘Echoes of Evolution.’

Consider the era when network television was the industry’s darling, and syndication was practically a pariah. The industry landscape was split into ‘us’ and ‘them.’ Networks flourished, while syndication was the sidelined stepchild. Stations balked at the notion of game shows leading into prime time. However, much like Steve Jobs recognized the transformative potential of a mouse-driven graphical interface at Xerox PARC, I sensed the untapped promise of syndication. Along with Michael and Roger King, I ventured into the uncharted territory with ‘Wheel of Fortune’ and ‘Jeopardy!’. As they say, the rest is history. Today, four decades later, these aren’t merely the top shows in syndication; they are the most-watched shows across all of broadcast television, setting the stage for ABC’s prime time this upcoming fall, on Tuesday and Thursday nights!

Years later, another crucial intersection emerged with KeepTheFaith Radio. Along with my partners, Joe Battaglia and John Frost, our ambition extended beyond crafting another syndicated show. We envisioned a symphony of impactful content, meticulously orchestrated to resonate locally, as if it were being broadcast just down the hall at your neighborhood station. Fast-forward to today, and we have amassed an audio archive of over 40,000 distinctive content pieces, carefully curated over a dozen years. This vast repository equips us with the resources to create countless local and national shows and numerous subject-specific podcasts. By electing to invest in innovation and the future, we were ahead of our time. We shattered traditional corporate molds, tapping into the global talent and production pool. Today, KeepTheFaith is on the cusp of breaking linguistic barriers, leveraging AI to reach a worldwide audience. This was our Echo of Evolution.

As we stand today, the entire industry finds itself at a critical intersection. The long shadow of AI, streaming platforms and podcasting looms over the future of AM and FM radio. But let’s not forget – the people who are crazy enough to believe they can change the world are the ones who do. The future of radio isn’t a threat; it’s an opportunity for another Echo of Evolution.

So, what’s our path forward? Here’s my roadmap:

  • Embrace Digital Platforms: Broaden your scope. Digital platforms are not threats; they are powerful tools that can help us reach and engage our audience like never before.
  • Harness AI: AI isn’t your adversary; it’s your ally. Let it enhance your work, expand your reach, and amplify your voice.
  • Foster Community Engagement: Radio is more than broadcasting; it’s about fostering communities. Allow your listeners to transition from being mere audience members to becoming integral parts of your journey.
  • Break Language Barriers: Utilize AI to shatter language barriers. Your voice, your content, should transcend geographical and linguistic divides.
  • Never Stop Learning: Keep ahead of the curve. Embrace new technologies, learn from them, and incorporate them into your work. Appoint someone at your station to be in charge of Innovation. It’s their job to keep you informed and in the game. Perhaps that person is you!

At this crossroads, I perceive the future of radio not as a challenge, but as an opportunity to leave our ‘Echo of Evolution.’ The future of radio is about thriving amidst change, about adapting, innovating, and evolving.

As Steve Jobs once observed, “The ones who are crazy enough to think they can change the world, are the ones that do.” Let’s be those audacious change-makers. Let’s embrace change, redefine the landscape of radio broadcasting, and create lasting Echoes of Evolution. Radio broadcasters, on-air talent, radio enthusiasts – let’s shape a future where our Echoes of Evolution continue to reverberate across the industry.

Reflecting on the triumph of ‘Wheel of Fortune’ and ‘Jeopardy!’, it’s clear that embracing the unknown can yield extraordinary rewards. Those shows, once perceived as underdogs, are now the crowning jewels of broadcast television. Their journey stands as a testament to the power of innovation and audacity.

So, to all broadcasters, on-air talents, and radio lovers out there: let’s dare to change the world. The future of radio is as bright as our daring imaginations. Amid shifting landscapes, our commitment to creating impactful, engaging content remains unflinching. That’s the enduring magic of radio, and that’s the Echo of Evolution we will continue to champion.

Echoing the words of Steve Jobs, “Innovation is what distinguishes a leader from a follower.” As we stand at this critical intersection, let’s choose to be leaders. Let’s choose to innovate. Let’s choose to echo our evolution into the future of radio. Change isn’t about discarding the past; it’s about sculpting a future where our industry doesn’t merely survive, but thrives. The future of radio is not yet written; we hold the pen.

We are the ones audacious enough to believe we can change the world, and history has shown us, we are the ones who do. Let’s stride confidently into this new era, leveraging the Echoes of Evolution to shape the future of radio broadcasting. We stand at the intersection of tradition and innovation. It’s our time to make a lasting mark. Keep the faith!


David Sams, the co-founder and CEO of KeepTheFaith Radio, stands as one of the world’s most respected marketing architects and brand evangelists. With a track record of nine Emmy wins, he has established himself as a highly acclaimed TV producer, author, speaker, and emerging technologies guru. As head of creative affairs and global marketing for King World, Sams launched the three most-successful shows in the history of TV syndication, “WHEEL OF FORTUNE,” “JEOPARDY!,” and “OPRAH.” Sams’ expertise has earned him prominent features in esteemed publications such as TVGUIDE, USATODAY, and ENTERTAINMENT WEEKLY, while his appearances on 60 MINUTES, ENTERTAINMENT TONIGHT, NBC’s TODAY, DATELINE NBC, and WORLD NEWS TONIGHT have further solidified his reputation. Recognized in notable listings including WHO’S WHO IN ENTERTAINMENT, WHO’S WHO IN AMERICA, and WHO’S WHO IN THE WORLD, Sams is revered as an entrepreneurial visionary whose unparalleled success is intertwined with his exceptional ideas. Additionally, as the co-founder and CEO of KeepTheFaith Radio, he has brought inspiration to listeners worldwide through terrestrial radio and digital platforms

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