Frank Kavenik “Growing Revenue & Coverage Using Data Science”
This article focuses on a two-step strategy using Data Science to grow network revenue and signal coverage for listener-supported Christian
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Feature Article
Dusty Rhodes “Your Donate Page Could Be Losing 79% of Donors You Send There”
Your Donate Page Could Be Losing 79% of Donors You Send There – Here’s Why! Quick Fixes to Reduce Friction and
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Stacey Stone “Six Tips to Make Your Morning Show Marriage Work”
The joke is, when someone finds out that I am in broadcasting and psychology, “Well, I‘m sure you use both
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Dave Kirby “Do Your Listeners “Need” You?”
A key element of sales is making the customer feel like they need your product or service. That they
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Bill Scott “5 Steps for Year End Success”
5 Steps to Show Your Donors Appreciation and Love for Year-End Giving Success It’s that time of year again where
Read MoreDusty Rhodes “Find Your Unique Asking Style and Boost Your Fundraising Success”
Find Your Unique Asking Style and Boost Your Fundraising Success On-Air Talent to Fundraising Staff – Take the Test and
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Matt Pelishek “The 28%”
I’m often in awe of a lot of the programmers in our industry. The people who are so good at
Read MoreFrank Kavenik “5 Generations of Signal Development Models”
Extraordinary success in Signal Development strongly supports the growth of the listening audience and donor revenue. This article can help
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Rich Anderson “Unsolicited Advice on Fundraising Letter”
Have you ever critiqued a fundraising letter from a ministry you’ve supported? I don’t mean telling your spouse, “This letter
Read MoreDusty Rhodes “Finishing 2024 Strong in the Red Zone of Fundraising!”
We are a month away from Election Day, two months away from Giving Tuesday, and about 3 months away from
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