Rich Anderson “Seven Broadcasters Share Lessons Learned at Outside Pledge Drives”
I help other stations with their pledge drives today because of the late Lee Geysbeek. Lee was my boss for
Read More
Articles
Tim McDermott “Leadership: Breaking Trust – And Ways To Rebuild It”
Leadership is hard. And it’s even harder when you break trust. Sometimes as leaders we don’t even know we are
Read More
John Frost “They Make No Money..”
They make no money when stuff sits on the shelf. What’s the best time to buy Christmas decorations? Yep!
Read More
Frank E. Kavenik “Increasing Revenue Using RadioMetrics-DSS™”
Market leaders like Amazon, Netflix, and K-LOVE use Data Science to grow and prosper. Using Data Science, they Measure what
Read More
Rob Wagman “The Next Generation of Talent”
The nighttime slot in the Christian format tends to be the most underutilized for the purpose of growing audience, and
Read More
Ace McKay “Faith For Greenlights”
We’ve ALL seen it! That come from behind win, That underdog that had odds stacked against them. “Those overnight success
Read MoreRich Anderson “Three Do’s and Don’ts for Pledge Drive”
While listening to a recent year-end pledge drive online I heard a seasoned announcer say the following in the course
Read More
Brian Wright “The Power Of Radio”
For the last few years many radio people have talked to me about broadcast radio and how it is fading
Read More
Stacey Stone “Why We Need Gen-Z and Why They Need Us”
*By Stacey Stone and Cleavon Davis I have often referred to Gen-Z as the world changers that we have always
Read MoreTim McDermott “2021 – It’s Time To Kill The Sacred Cow”
Every organization has at least one. The sacred cow. That thing that has been around for years. That thing that
Read More