Brian Curee “When a Song Becomes a Spark…”

When a Song Becomes a Spark: An Invitation to Christian Radio + Free Listener Engagement Tools

Who doesn’t love free content? Before you grab the downloads, I want to share the story and process behind how World On Fire has grown from a song into a movement, one that’s helping stations like yours and its listeners rekindle a spark of hope in their city.

During my time at WAKW as Marketing & Digital Content Director, one thing was clear: every song your station plays has the potential to do more than be heard. It can ignite something in someone, across the airwaves and through every digital touchpoint you publish to.

In this article, I’m going to share the vision behind “Light a Spark in Your City.” How it began, what inspired it, and how your station can join in with free, ready-to-use content designed to make your job easier and your impact greater. Sound good?

How It Started: The Process Behind The Content Plan

Killer Bee Marketing was invited to be part of the “World On Fire” release from for KING + COUNTRY, the first listen stopped me in my tracks. The lyrics, the story, the heartbeat behind it… it was clear this wasn’t just a song to play, it was a movement Christian broadcasters would get the opportunity to join.

This was the first time we’ve been asked to be part of a song release. Before diving into strategy, I always try to pray first. Back when stepping into the marketing role at WAKW, God spoke something that still guides our projects today: “You have to be more than a voice. Be My hands and feet in the city.” Later I’ll share the words that came to me after praying about this opportunity.

As I began the planning process, I noticed this song would drop right before the holiday season. A season where words like joy, merry, and good cheer surround us… but for many, it’s not joyful.

Some are grieving loved ones they’ve lost.
Some are lonely, watching everyone else celebrate.
Others are simply weary… feeling unseen, unheard, or unworthy.

As I continued to listen to the song, its lyrics became sparks of their own. Phrases like “this heart got power” and “these eyes got power” reminded me that small moments carry big weight.

• “This heart got power” – what if we encouraged listeners to embrace someone today?
• “These eyes got power” – what if a simple text became the spark that changes someone’s day?
• “This love got power” – what if we reminded people that love still heals, still reaches, still wins?

It became clear this was more than a song to play, it’s a chance to help people rediscover the light within them- the Jesus spark!

A Little God-Moment

While praying, I had a feeling to take a closer look at the song. Check the song length.

Odd, right? When that kind of nudge comes, it’s worth following. The song length? 3:16.

Immediately, John 3:16 came to mind, of course. “For God so loved the world that He gave His one and only Son, that whoever believes in Him shall not perish but have eternal life.”

That verse, that love, is the heartbeat of our God, the story behind the song “World On Fire” and the vision behind “Light a Spark in Your City.” If you haven’t heard the story behind the song yet here’s a quick version of it:

While in Oxford, England, Joel and Luke visited a small monument honoring Hugh Latimer and Nicholas Ridley, two men who gave their lives for their faith. Before they were burned at the stake, Latimer turned to Ridley and said:

“I hope today, by God’s grace, we will light a fire that will never, ever go out.”

That story sparked a powerful reminder that we all have an inner spark. The question is: how bright is it burning in our city?

As I mentioned earlier, many have heard about that love, but not everyone has experienced it. As Christian broadcasters, we have the opportunity to help those in our cities experience the love of Jesus, through spark moments.

That’s what I felt God wanted us to help you do, through the song “World On Fire.” I know a lot of you are wearing multiple hats, so we’ve created content, tools and guides that would make it easy for your station to share that spark.

You’ll find free content ready right now, including:

• Social media graphics and caption ideas based on the song lyrics
• Weekly “Spark Posts” that encourages listeners to light a spark in their city
• Blog and email templates inviting listeners to be part of the “Light a Spark In Your City” movement with your station
• Livestream guides and more to come
• NEW: 3-Stage Journey (Finding, Fueling & Fanning The Fire) includes social media creative ideas with captions, livestream topics with guidance, and on-air call-in prompts. Ideal for up to 3-months worth of content all about finding, fueling and fanning the fire inside us.

The Invitation to Continue “Light a Spark In Your City” & Why

Many stations are preparing to flip that switch to Christmas music, and secretly, my family loves it. 🤫 But what if, alongside O Holy Night and Christmas Shoes, we reminded listeners of the spark within them, and encouraged them to let that light shine in their city? What if “World On Fire” was the anthem that played once a day to reignite the message of “this little light of mine” throughout one of the toughest seasons for those who haven’t experienced the love Jesus has for them.

Together, we have an opportunity to remind our world of Jesus’ love, and to encourage listeners to live out that spark in their own cities.

So let’s do it together! Let’s light a spark in your city… and watch God set the World On Fire through spark moments.

Brian has worked in the digital field professionally since 2006 and has served the Christian Broadcasting Industry since 2013. He is the CEO & Marketing Strategist at Killer Bee Marketing. He has completed Donald Miller’s StoryBrand Marketing Roadmap, continues to invest in his leadership skills through events like Entreleadership’s Master Series, and has a degree in Computer Science and Theology. Brian’s purpose is to “Help Businesses Market More Effectively With Confidence.” and has a passion for helping the Christian Radio industry transform more lives across digital platforms. He has developed the ART Framework, an innovative approach that encourages Awareness, Reflection, and Transformation, guiding businesses to make decisions anchored in purpose and strategy.