Brian Wright “Thanksgiving”
Thankfulness is not one of the things we talk about very often in radio but that should probably change. Taking
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Feature Article
Brian Sanders “Power Of Pausing”
Dear Christian Radio, Have you considered the power of pausing? Sharathon & election season were in full swing. All of
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Todd Isberner “Why Using Listener Stories Won’t Raise Money”
The buzz in today’s world of fundraising is all about “the story.” Most nonprofits build their case for support around
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John Frost “Lessons Learned From the Chicago Cubs”
Interesting, isn’t it? Five million fans lined the streets of Chicago to celebrate the Cubs’ World Series championship! That’s
Read MoreBrian Wright “Too Busy?”
2016 (Too Busy?) There’s not enough time to get everything done! I’m sure you’ve whispered those words a few times
Read MoreJohn Frost “This Election, Leadership, and Your Radio Station”
This week’s Frost Advisory is authored by my colleague T.J. Holland, a very smart fellow indeed. “When nobody is effectively ‘in
Read MoreBrian Wright “Not So Loyal”
The radio world often gets caught up in its own echo-chamber creating inaccurate concepts that many build their foundations around.
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Lisa Barry “Finding Your “A” Game”
If you lament the fact that you don’t have a winning on-air personality like _____, then I can almost assure
Read MoreTodd Isberner “How to Guarantee You Will Hit Your Next On-Air Fundraiser Goal”
Here is my recommendation on how to hit your on-air fundraiser goal next time: Simple … Lower your goal! Believe
Read MoreBrian Wright “Research”
Often, the best way to explain the important of research for radio stations is to compare this media to commercially
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