Dave Kirby “Do Your Listeners “Need” You?”
A key element of sales is making the customer feel like they need your product or service. That they
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Articles
Bill Scott “5 Steps for Year End Success”
5 Steps to Show Your Donors Appreciation and Love for Year-End Giving Success It’s that time of year again where
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Dusty Rhodes “Find Your Unique Asking Style and Boost Your Fundraising Success”
Find Your Unique Asking Style and Boost Your Fundraising Success On-Air Talent to Fundraising Staff – Take the Test and
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Matt Pelishek “The 28%”
I’m often in awe of a lot of the programmers in our industry. The people who are so good at
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Frank Kavenik “5 Generations of Signal Development Models”
Extraordinary success in Signal Development strongly supports the growth of the listening audience and donor revenue. This article can help
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Rich Anderson “Unsolicited Advice on Fundraising Letter”
Have you ever critiqued a fundraising letter from a ministry you’ve supported? I don’t mean telling your spouse, “This letter
Read MoreDusty Rhodes “Finishing 2024 Strong in the Red Zone of Fundraising!”
We are a month away from Election Day, two months away from Giving Tuesday, and about 3 months away from
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Tim McDermott “Effectively Managing Up”
It’s almost as if we are trained from an early age not to say nice things to our boss. Brown
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Chad Bradley “You Can’t Do That, it’s Boring!”
That was a consultant’s professional stance on sharing lists on air. He was speaking to a room full of radio
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Taylor Hohulin “Becky, Bluey, and Baby Songs That Slap”
If you want free advice, have a baby. Works every time. My wife and I became parents for the first
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