WCSG Announces Leadership Promotions
WCSG/Grand Rapids announced today the promotion of two longtime programming team members, reflecting the station’s commitment to developing talent from within and elevating leaders who’ve built trust and understanding within the communities they serve.
WCSG Program Director Brittany Riva has been promoted to Station Manager where she will provide leadership across the organization, oversee station operations, and collaborate with teams to help move WCSG’s mission forward.
“I’m excited for the future of WCSG,” Riva states. “We have an amazing team, and it’s inspiring to see how each person is so dedicated to reaching more people for Jesus. I look forward to seeing how we can continue using that passion to help point more people to Christ across the community.”
Riva joined WCSG in 2011 as WCSG’s WaYfm station as a producer. She’s served in various roles including Midday host and Afternoon co-host and in 2019 became the Program Director at WCSG.
As Riva moves into her new position, Assistant Program Director Zach Allen has been promoted to Program Director.
“I’m grateful for the opportunity to follow the legacy of some amazing people who’ve sat in this seat before me,” says Allen. “I hope to expand how we use data and audience insights, continue to look for ways to connect with emerging generations, and deepen WCSG’s relationship with artists and labels.”
