Main Street Media Promotes Roberson
Main Street Media has announced the promotion of Greg Roberson to General Manager of its 10-station radio cluster, effective January 2, 2026.
Roberson joined Main Street Media in February 2025, serving as the company’s Manager of Strategic Partnerships. In that role, he played a key part in strengthening advertiser relationships, developing new revenue opportunities, and supporting operational growth across the group. Roberson also played an important role in flipping three of the companies stations to CCM during the 4th quarter of 2025.
Prior to joining Main Street Media, Roberson spent eight years in Nashville with Salem Music Network, where he served as Affiliate Relations Manager and Operations Director. His responsibilities included overseeing affiliate partnerships, network operations, and market expansion initiatives.
As General Manager, Roberson will oversee sales and operations for Main Street Media’s radio properties, including four stations in Crossville, four in McMinnville, and two in Sparta, including their 3 CCM stations. Main Street Media recently expanded its Christian AC brand in Tennessee, flipping stations in Sparta, TN (1050 WSMT/105.5 W288DO formerly Country) and Crossville, TN (1490 WCSV/97.7 W249DA to “The One” following the October 2025 launch of WAKI/McMinnville, TN.
Roberson brings more than 40 years of broadcasting experience to the role. His career includes work with nationally recognized organizations such as Motor Racing Network, American Network Group, and legendary WSM Radio. He has also owned and operated two small-market radio stations, giving him a unique blend of corporate, network, and local ownership experience.
“I’m incredibly honored and grateful for the trust Main Street Media’s ownership has placed in me,” said Roberson. “Radio remains one of the most powerful ways to serve communities, connect local businesses with customers, and tell meaningful stories. I’m excited to work with our talented teams in Crossville, McMinnville, and Sparta to continue building strong stations that truly matter to the people we serve.”
Main Street Media operates radio, digital, and print media properties throughout Tennessee, with a focus on local content, community engagement, and innovative marketing solutions for businesses.